Google Ads – How to Get Your Ads in Front of the Right Audience

Google Ads is a powerful advertising tool that allows you to get your ads in front of people who are actively searching for what you have to offer. And it can help you reach the right audience with the right message, at the right time, for a fraction of the cost of traditional marketing efforts.

It’s also important to remember that Google Ads is a pay-per-action platform, which means that you only pay when someone clicks on your ad. You can choose a maximum amount that you’re willing to spend on each click (or other action, like a phone call or app download), and Google will adjust your bid based on competition and other factors.

Google Growth: Unleashing the Potential of Google Ads

As long as your ad is relevant to the searcher, and you’ve selected the most accurate keywords for your campaign, Google will prioritize your ad in the results page based on your Ad rank, which is determined by a combination of your max bidding price and Quality Score. The higher your Ad rank, the more likely people will click on your ad, and the lower your CPC will be.

Another advantage of Google Ads is that you can use it to promote your business directly to customers on mobile devices, using call extensions or sitelinks. This can be a great way to drive in-store or online conversions, especially since mobile users are increasingly driving e-commerce sales and making phone calls. And with Google Ads, new phone calls can be recorded as conversions in your account, so you can track exactly what’s working and what isn’t.