How to Check Email Deliverability

The average inbox is flooded with spam emails, which can distract recipients and obstruct their access to real messages. As a result, email deliverability is critical to ensure that your carefully crafted campaigns don’t get lost in the shuffle. Check email deliverability

Getting your emails to subscribers’ inboxes requires a balance of several factors, including list hygiene, IP reputation, and content relevance. Keeping up with best practices for these factors will help you keep your inbox placement rates high and show Mailbox Providers that your emails have value to offer.

How to Check Email Deliverability to Improve Your Open Rates

Inbox service providers use recipient engagement, such as opens, clicks, replies, and forwards, to evaluate your reputation and determine whether or not to route your emails to the inbox or the spam folder. Increasing your engagement metrics will improve your reputation with major mailbox providers, such as Gmail and AOL, and make it more likely that your emails land in the inbox.

Domain health is another significant factor influencing email deliverability. It’s important to regularly run a domain health check using tools such as Smartlead and GlockApps to ensure your DNS records are properly configured for authentication, especially SPF, DKIM, RDNS, and DMARC. A healthy domain score will contribute to your sender reputation and increase your email deliverability.

Don’t overload your sending account by sending large volumes of emails each day. ESPs and spam filters consider this suspicious activity and can impact your sender reputation. Instead, aim to send no more than 50-100 emails per account daily, and if you plan on increasing your sending volume, do so slowly and over time.